Mattel therefore attempted to overhaul the Barbie brand to keep the toy relevant to consumers in the modern age by bringing in consultants and conducting research on key market groups. īarbie's net popularity on the toy market began to decline in the 1990s, and struggled further when MGA Entertainment introduced a line of Bratz dolls, whose sexualized characters contrasted with Barbie's older, chaste image.
Scholars examining how the Barbie films differ from other princess narratives have concluded that Mattel intentionally attempted to remediate its brand based on feminist criticisms through storytelling in the films. The films were created in an attempt to revive sales and love for the brand since the 1990s due to the rise of online and digital media. The films feature Barbie as a virtual actress playing the main character, and often frame Barbie as a modern girl telling the story to one of her sisters or a younger friend, often as a parable to present affairs.
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The 35th film, Barbie: Video Game Hero from 2017, marked the last time that the series aired on television. For the following 15 years, the films were released both on DVD and as TV specials on Nickelodeon. The next year, the franchise made its television debut on Nickelodeon with the second movie, Barbie as Rapunzel. The series began in 2001 with the direct-to-video release of Barbie in the Nutcracker. Since 2017, they have instead been available on streaming services. From 2002 to 2017, the films were aired regularly on the Nickelodeon cable channel. The Barbie film series is a franchise of animated films featuring Barbie, a fashion doll manufactured by American toy company Mattel.
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